E-commerce
Au Depart Store Renewal
An online-store renewal for the French luxury brand, bringing its travel heritage and distinctive product collection into a contemporary storefront.
- Year
- 2023–2024
- Role
- Lead Designer / Planner
- Tools
- Adobe XD, Shopify Plus CMS
A heritage shaped by travel
Au Depart's bags and travel accessories connect the brand with exploration and an independent way of life. The renewal considered how that longstanding French luxury identity could be expressed in a contemporary online store.
The design direction
The renewed design brought the brand's ambition for explorers and travelers together with the presentation of its crafted product lines. Adobe XD and Shopify Plus CMS were the tools used for the store renewal.
Translating travel heritage into a storefront
Process
Start with the brand's heritage
Exploration, travel and an independent way of life shaped the design direction for Au Depart. The renewal considered brand expression alongside the products, carrying the identity of a longstanding French luxury house into a contemporary online store.
Build the store around its collection
The renewal used Adobe XD and Shopify Plus CMS. Screens presenting travel bags and product collections connected the brand's identity with the visual presentation of its products.
Design outcome
The storefront design brought travel heritage and product presentation together. The overview, collection and product-search screens show how that direction took shape.
What I took from this work
I came to see brand heritage as something carried by product presentation as well as introductory copy. Connecting Au Depart’s travel identity with its collection made the relationship between brand storytelling and product browsing a concrete design consideration.
Project images
