SERVICE DESIGN · PRODUCT DESIGN · AI TRANSFORMATION
I turn complexity into clear experiences.
I’m Matthew Seungheon Nam, a designer connecting business needs, user experience and technical feasibility—from problem framing and service/UI design to AI-assisted prototyping.
Get in touchProfessional project experience
Projects that turn complex workflows into clear, usable services and systems.
01Read case fileEmissions target management
Making a complex emissions management process understandable and operable.
02Read case fileG-SEED green building certification
Bringing the steps and information of a certification process into a coherent workflow.
03Read case fileRenewable energy convergence support
Designing the field-work screens missing from a REMS system built around programme requirements.
From the right problem to a tangible solution.
I connect strategic thinking with hands-on design.
Problem framing & systems thinking
Turn stakeholder needs and complex rules into a clear definition of what to solve and what to build first.
Systems thinking · Problem framingService, product & UI/UX design
Connect operational workflows, information architecture, user journeys and interfaces into experiences people can understand and use.
Service design · Interaction designAI-assisted prototyping
Translate an agreed specification into a working prototype with AI and Figma, giving stakeholders and developers a shared artifact to review.
AI-assisted prototyping · Stakeholder alignmentPersonal projects
Three web projects for exploring energy, buildings and content strategy.
01Open projectOntoWatt · Campus Energy Workbench
A workbench for exploring solar, battery and building energy flows through simulated data replay, with a natural-language interface for dashboard requests.
02Open projectBIMFIT · Building Retrofit Explorer
Explore public BIM models in 3D, distinguish source evidence from assumptions, and review simplified energy calculations and retrofit scenarios.
03Open projectTasteGraph · Content Strategy Console
A content-strategy console connecting brand inputs with creative planning, generation, review and learning. Explore the workflow using synthetic data for the fictional K-beauty brand MORIÉ.
About
Different programmes. The same kind of problem to solve.
My work spans emissions target management, green building certification, and renewable energy support in Korea. Across these programmes, the task is to turn complex rules and workflows into screens and interactions people can understand.
AboutEarlier work
View earlier work
01 / 2023–2024Read case fileAu Depart Store Renewal
An online-store renewal for the French luxury brand, bringing its travel heritage and distinctive product collection into a contemporary storefront.
02 / 2023–2024Read case fileWild Donkey Store Renewal
A Shopify storefront for an international vintage-apparel brand, built around selected page modules and the character of its product photography.
03 / 2023–2024Read case fileSamsung.com Digital Content
Digital content and page design for Galaxy Campus, Pet Store and Online-Class experiences on Samsung.com.
04 / 2024Read case fileChilsung Mall Renewal Proposal
An e-commerce renewal proposal for Lotte Chilsung, exploring a D2C shopping experience through site architecture and product-focused design touchpoints.
05 / 2020Read case fileUPMC MyCare Service UX Research
A Carnegie Mellon University student-team research project investigating onboarding and aftercare for the UPMC Mercy Vision Institute outpatient center.
Open to the next challenge
Let’s build better experiences together.
I’m interested in roles where understanding the business, designing for people and making ideas tangible belong in the same conversation.
- Consulting
- AI transformation / AX
- Service & product design
- UI/UX design